Privacy policy

Last updated: May 29, 2026

This Privacy Policy explains how Ricci Apparel, operated by Our Beautiful Country LLC, collects, uses, stores, and protects your personal information when you visit our website or place an order. We are committed to handling your data responsibly and transparently.

By using our website, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website.

Information we collect

In the course of operating our store, we may collect the following categories of personal information:

Category	Examples
Identifiers	Name, email address, phone number, billing address, shipping address, IP address
Commercial information	Products purchased, order history, transaction details, shopping preferences
Financial data	Payment information (processed securely by third-party providers — we do not store card details)
Internet & device activity	Browser type, device information, pages visited, time spent on site, referring URLs
Communications	Messages sent via our contact form, email inquiries, support requests
Marketing preferences	Newsletter subscription status, email engagement (opens, clicks)

We only collect personal data that is necessary for the purposes described in this policy.

How we use your information

Your personal information is used for the following purposes:

Processing and fulfilling your orders, including payment and delivery
Communicating with you about your purchases, shipping updates, returns, and support inquiries
Detecting and preventing fraud and unauthorised transactions
Improving our website, products, and overall customer experience
Sending promotional emails and marketing communications, if you have subscribed
Complying with applicable legal and regulatory obligations
Responding to legal requests or enforcing our terms

Legal basis for processing

Depending on the context, your data is processed on one or more of the following grounds:

Contract performance — to process your order and provide the services you requested
Legal obligation — to comply with applicable laws and regulations
Legitimate interests — to operate and improve our business, prevent fraud, and communicate with customers
Consent — for marketing communications and non-essential cookies, where required

Payment processing

All payments are securely processed through Shopify Payments and other authorised payment gateways. Ricci Apparel does not store or have direct access to your full payment card details. Payment data is handled in accordance with PCI-DSS standards by our payment processors.

Cookies and tracking technologies

We use cookies and similar tracking technologies on our website. These fall into the following categories:

Type	Purpose	Examples
Essential cookies	Site functionality, cart, checkout, security	Shopify session cookies
Analytics cookies	Understanding how visitors use our website	Google Analytics
Marketing cookies	Delivering relevant ads and measuring ad performance	Google Ads, Meta (Facebook/Instagram)
Preference cookies	Remembering your settings and preferences	Language, currency preferences

You can manage or disable non-essential cookies at any time through your browser settings. You may also opt out of Google Analytics tracking using Google's opt-out tool, and opt out of personalised advertising through the Digital Advertising Alliance.

Sharing of information

We do not sell or rent your personal information to third parties for monetary compensation. Your data may be shared with trusted service providers strictly when necessary to:

Process payments (Shopify Payments and authorised payment gateways)
Fulfil and ship your orders (USPS and logistics partners)
Operate our website and store platform (Shopify Inc.)
Provide analytics and advertising services (Google, Meta)
Comply with legal requirements or respond to lawful requests

All service providers are contractually required to handle your data securely and in accordance with applicable privacy laws. We do not permit them to use your data for their own purposes beyond the services they provide to us.

Your rights under U.S. state privacy laws

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or another U.S. state with applicable privacy legislation, you have certain rights regarding your personal information:

Right	What it means
Right to know	Request a summary of the personal data we have collected about you in the past 12 months
Right to delete	Request that we delete your personal information, subject to certain legal exceptions
Right to correct	Request that we correct inaccurate personal information we hold about you
Right to opt out	Opt out of the sharing of your personal data for cross-contextual advertising purposes
Right to non-discrimination	We will not discriminate against you for exercising any of your privacy rights

To exercise any of these rights, please contact us at support@ricciapparel.com. We will verify your identity before processing your request and respond within the timeframe required by applicable law.

Do not sell or share my personal information

We do not sell your personal information for monetary compensation. However, like most online retailers, we share certain data (such as browsing behaviour and purchase history) with advertising partners such as Google and Meta for the purpose of targeted advertising. This may qualify as "sharing" under the California Consumer Privacy Act (CCPA/CPRA).

If you wish to opt out of this type of sharing, please contact us at support@ricciapparel.com and we will process your request promptly.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law:

Order and transaction data — retained for up to 7 years for accounting, tax, and legal compliance purposes
Marketing data — retained until you unsubscribe or withdraw your consent
Support communications — retained for up to 2 years after the matter is resolved
Technical and analytics data — retained in accordance with the settings of the relevant platform (e.g. Google Analytics)

Children's privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from minors. If we become aware that personal data has been collected from a child under 16 without verifiable parental consent, we will take steps to delete it promptly. If you believe this has occurred, please contact us at

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, alteration, or loss. Our website operates over HTTPS, and all payment data is handled by PCI-DSS compliant processors. While we take reasonable precautions, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Marketing communications

If you subscribe to our newsletter, we may send you promotional emails about new arrivals, offers, and updates from Ricci Apparel. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly at support@ricciapparel.com. Unsubscribing from marketing emails does not affect transactional communications related to your orders.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing any personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or data practices. The most current version will always be published on this page with an updated date at the top. We encourage you to review this page periodically.

Contact information

Store name: Ricci Apparel
Email: support@ricciapparel.com
Phone: +13076219073
Support hours: Monday – Friday, 9:00 AM – 5:00 PM CT
Response time: Within 24 hours on business days. Weekend messages are answered on Monday.
You can also reach us via the contact form on our Contact Page.